In our increasingly digital world, it's often believed that print is no longer an effective form of marketing. Social media and online ads have taken over...
Nothing could be further from the truth. Here are 3 reasons why ignoring print and direct mail marketing could be a fatal mistake to your business:
Digital online exhaustion - so much of our time is spent online these days buried in our laptops and smart phones. We've become numb to online ads and mindlessly scroll, ignoring anything that even resembles an ad - even if it's an amazing offer. Print offers something tangible. Something you can hold in your hand. It breaks the cycle of mindless scrolling. While your mailbox can contain a lot of flyers and junk, it's a mere fraction of the overcrowded online space with a sea of advertisers all competing for your attention. Bottom line: the more advertisers who think print is dead, the less competition in mailboxes. You're more likely to be seen.
A proven track record - it may come as a surprise that direct mail has a much better response rate than e-mail by an average of over 4% Why? Again think about how crowded your email is. Gmail now separates promotional emails from regular emails. When was the last time you clicked on the promotions tab in your Gmail?
Safety - the web can be a dangerous place. One wrong click can fill your laptop or smartphone with viruses or even empty out your bank account. And who knows if the offer you clicked on is even legit? Most hackers aren't going to spend the time to create a well design, branded mail piece with a full menu, photography and contact information. A well designed piece of direct mail automatically brings more trust; especially over a web ad with a suspiciously long URL.
Those are just 3 of the many reasons why you should at least consider print and direct mail as a way to reaching out to new potential customers. Build your brand, earn trust and reach your audience with fully customizable, trackable, tangible, high quality prints.
As more and more businesses are mislead into believing that the overcrowded web and social platforms are the ONLY way to build an audience, the more it benefits those who favor print and direct mail.
But why not combine both? Menu Group is a trusted print, web and social marketing group that has built solid relationships with restaurants both big and small in the Ottawa/Gatineau region. From large chains like Gabriel Pizza and Swiss Chalet to small family run restaurants like 3 Brothers Shawarma and even ghost kitchens like Masion Grillee in Aylmer.
We've been doing it for over 15 years and still going strong. Learn more about print and direct mail. For pricing and other inquiries Email: info@menuottawa.com
or call: 613-978-2526
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